About YouTube Advertising

More and more people go to watch video content every day on YouTube. You are able to watch concert and movie clips, amateur footage, how to videos etc. The variety is enormous and you will find something you like there.

Here are some interesting statistics as of 2012:

Justin Bieber is the most watched superstar with 2.2 billion video views
Rihanna is the most watched female singer and hit 2 billion views in early 2012
Each day 86,000 hours of video footage is loaded to the site
More than 4 billion videos get watched each day on the site
YouTube is now the world’s third largest website after Google and Facebook

A decade load of video footage is uploaded to YouTube each day. In 2012 the company announced that one hour’s worth of footage is put on the site every second. Because of the huge growth of the site since it was launched in 2005, it has now reached the stage where there are 4 billion video views each day.

If your business is not doing YouTube advertising now then you are leaving sales on the table. YouTube was bought by Google for 1 billion. This has great benefits for your business because you have the best of both worlds here – the most popular video site in the world and the most popular search engine also.

In 2012 YouTube went into its seventh year. What a marvelous success story this site has become and it just keeps on growing. It is estimated that 60 hours of video is uploaded to the site every minute. An incredible statistic I’m sure you will agree.

It had no idea of the impact it was going to make on the media when it started out, or the YouTube advertising revenue it was going to generate. Now it is clear to see that it is the number one site for video content.

On the weekend of 21st May 2011 YouTube hit a figure of over 3 billion video views per day. These were the highest recorded YouTube views ever and represented a 50% increase on the previous year.

If you have a product or service to promote YouTube is quite outstanding traffic for you to tap into. It really is time for you to start looking at a YouTube advertising program for your business.

Recent events in countries such as Libya and Syria have seen people want to broadcast this to others around the world who may not get a chance to know what is happening. Thanks to smartphones this is now possible. You can upload a video directly onto YouTube from your smartphone from wherever you may be in the world.

You can watch whole movies and sometimes concerts on YouTube. This has helped to make the video site even bigger. Even live events can be streamed into homes thanks to a partnership with YouTube. The future looks good for the site.

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About Advertising Pitfalls

The following is a local commercial you have seen before, hundreds of times, in various forms. The actual product or service that is being advertised doesn’t matter because they are all interchangeable in this situation. On your television screen is a mom, dad, and two sons. They are standing inside a warehouse or office with western décor. The setting is either a furniture store, jewelry store, auto body shop, insurance agency, moving company, or bail bond service. During the course of the commercial, the mom will introduce everybody in the family, state the business name, and then use lines like “family owned and operated since ____,” or “from the good family folks at____,” or ” a local business with family ties in ____.” And then the commercial ends. In the span of thirty seconds, you learned that that in your city is a business that sells furniture or jewelry or bail bonds and it is owned by a family. Nothing too memorable or catchy, and nothing to motivate you to step through their door, unless you have some sort of obsession with families.

What these local, family businesses are tying to do makes sense. They are trying to use sentimentality and local pride to separate themselves from major national competitors in the hopes that you would rather buy your furniture from a family than a corporation. But what happens all of the other family and local businesses in the same viewing area are also advertising themselves on TV with the same happy family routine? The business is now making zero progress in their advertising campaign because fifty families are on the air selling the same thing with the same empty phrases. These all just blend together as one family blur, leaving the national corporations as the only ones whose ads stand out because they are employing a different set of advertising skills: branding, creativity, and good writing-the things any advertiser needs to employ, even if they put their kids, grandkids, and dogs on TV.

In a market full of family and local businesses, an advertiser needs to make theirs stand out as the most prominent. Leave the empty phrases and stereotypical images to the rest, and create something that differentiates your commercial and makes it memorable. Is there an interesting story behind your family business? Did you invent a new method of dry cleaning, or a new stun gun for bond collecting? One company that effectively markets its family aspect is the Coors Brewing Company, which has been family owned and managed since 1873, built the largest brewing facility in the world, survived Prohibition through cleverly creating other businesses, and was the first beer maker to use aluminum cans, which it manufactures itself.

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Business Ideas For Moms

Many women desire to stay home with their children. You may have found it frustrating when searching for work from home jobs. Thankfully there are many home businesses for moms available. With some hard work and creativity you soon can have a successful business. Enjoy these 5 home business ideas for moms!

1. Open a Theme-Based-Content Website

Google AdSense is a program that allows website owners to display advertisements on their website. For each click-through that occurs on your website, you get paid by Google. You can actually build a website about a topic that you love, fill it with content and market it through internet marketing techniques to build traffic. After the traffic is satisfactory, you can enroll in the AdSense program and advertisements that are related to your content will be displayed on your website. When your visitors click on the ads, you will make money.

2. Become an eBook Publisher

If you have a passion for writing, you can write eBooks and market them over the Internet. If you don’t write yourself, you can hire a ghostwriter to develop the eBooks for you. Selling eBooks online is just one of many home business ideas for moms. The books you are selling are in electronic format and can be easily transferred over the Internet without having to deal with shipping the product. Ebooks are a fun way to work from home.

3. Become a Virtual Assistant

A virtual assistant (VA or virtual office assistant) is someone who provides professional administrative, technical or creative help to clients from a home-based office. Now, because VA’s are generally self-employed, clients are not responsible for any employee taxes, insurance or benefits that they would normally have to pay to regular in-house employees. This means that VA’s are quite in demand at the moment. Working as a virtual assistant will help you to generate a steady income without the expense of commuting to work.

4. Offer a Service Online

The amount of services that can be done from your own home is unlimited. Review your personal talents and interests and see if you can translate them into a service that you can offer from the convenience of your own home. The work from home services can range from editing term papers to reviewing legal documents; offering bookkeeping services to providing audits; or providing graphic designs to offering architectural blueprints. It all depends on your talents and your interests. Other home business ideas for moms could be bookkeeping, consultancy, writer, preparing gifts, dog sitter, etc. Create your website and enjoy working from home.

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